Growing social awareness of a charitable cause has now shifted largely to digital mediums and social platforms and this adjustment for charities has proven more challenging than for big corporations. Charity giving is largely accredited to in person interaction and provoking emotion within donators and individuals, however, creating this same reaction and atmosphere sees greater obstacles over virtual media.
To combat this and aid NGOs, Facebook held a Friday For Good EMEA Unsummit from the 19th October to the 21st October. This allowed NGOs an insight into navigating the Facebook platform to optimise engagement and encourage greater outcome from holiday fundraisers.
From this I grasped a greater understanding of tools which can benefit BelEve’s goal to engage a greater amount of people such as through the blueprint session on activating communities. This consisted of creating a more inviting atmosphere on social media through welcoming new members and those visiting pages to sustain engagement and following. I was able to grasp that the nature of engagement was of substantial importance, where the summit placed an emphasis on direct engagement to keep individuals interested and catered to. This would translate into membership and eventual monetary contributions, providing a successful output for the charity through just a simple change of our Facebook page.
As the Communications Intern at BelEve, I am aware of the many tools and accessories provided by Facebook through the medium itself and its partner social media, Instagram. There was an added focus on creating content that would attract followers and content consumption through Reels and short videos, to increase clickability of charitable profiles.
Following this there was an optional 1:1 consultation with someone from Facebook, to ensure attendees got the most out of the summit. This was extremely helpful and a true testament to their direct engagement ethos to encourage greater and positive outcome.
Written by Aarti Agarwal