Director, Bravo Associates Ltd
Senior Qualified HR Practitioner with almost 30 years’ experience. After graduating with a Post graduate diploma in Personnel Management and later a Masters in Human Resource Management both from Middlesex University she commenced her career as a Management Trainee with British Railways. Farida took voluntary redundancy just as the railway entered the private sector and has held a number of HR positions in Retail; Supermarkets, High Street, Out of Town outlets, Distribution, Consultancy, Beauty and Telecoms. Farida has had responsibility for businesses across the UK, Europe, Ireland, Far East, USA, Australia and the Middle East.
She now runs her own HR Consultancy Business.
She has a passion for seeing people and businesses progress personally and professionally and sees the success of her teams and clients as her success. Passionate about demonstrating how business aligned HR strategy, development and robust two-way communication can engage a workforce and increase productivity and R.O.I.