Marketing Director , Diversiffi Media
Fiona FitzGibbon is the founder of Diversiffi Media, a strategic commercialisation partnership agency, working with global brands and networks, brokering brand collaborations, monetising assets, creating new revenue streams, and promoting commercial growth.
In addition, she supports various start-ups in developing their business potential whilst connecting with established brands to support and invest in their growth.
Prior to Diversiffi Media, Fiona lead the London 2012 Olympic/Paralympics Strategy for Exterion Media (nee CBS Outdoor) and the Out of Home advertising sector to drive D/OOH success during the Games. As a result, she was invited to join Samsung UK/Cheil WW, responsible for developing the UK’s largest D/OOH media investment, overseeing European placement and creating Samsung’s global creative guidelines. Fiona went on to create Cheil Media, a dedicated media planning and buying agency immersed in the creative process, delivering a more joined-up approach.
Passionate about advertising and communications, she continues to join forces with the creative world to close the gap between planning and creative as technological advancements change messaging efficiency and campaign effectiveness
Fiona is a Princes Trust business mentor, a charity founded by the Prince of Wales to help guide the next generation of entrepreneurs. She is also a member of Bloom, a professional network for women in advertising and communications, driving equal opportunity and diversity across the communications industry “