Team In Ya Feelings is 4 ladies, 3 creatives (2 of which are Lisaโ€™s daughters), and Lisa the business head.

After a visit to the US 3 years back, Lisa was struck by how easy it was to find cards that represented them. Fast forward to January 2021, her daughters and herself decided to create their own greeting card company, designed and inspired by their beautiful black culture, what they call, Cards for the Culture.