For young girls growing up in urban environments it can be hard to recognise and articulate harassment when it happens, as it’s often ‘normalised’ amongst peer groups, with inappropriate comments, touching and ‘ownership’ assumed to be the norm. In this context, it’s important that young people develop an understanding of what sexual harassment looks like, as well as having the confidence to call out unwanted on and offline sexual behaviours and challenge it when it happens.

The It Is That Deep Campaign equips young women with the tools to understand different forms of sexual harassment and safeguard each other, supporting girls in knowing when and how to set boundaries, in order to prevent girls from becoming victims, giving them the power to influence change systematically. 

BelEve UK has created a safe space for girls and young women to access practical resources and training, explore ideologies and exercise their voice, thereby changing the narrative for many young women in London.